D’evil drops his brand new video titled “Kadki”, The title of the track is unique, just like the Music video. Where most rappers usually show off the finest cars, big mansions and hottest girls in their music videos, D’evil does the complete opposite. He keeps it real indeed, showing the everyday life of a broke man in “Kadki”. Kedar Amburle did an amazing job with the “Birdman” inspired music video. The whole video is just one long shot from start to end. Here’s what D’evil told us about the video:
“Kadki – or being broke is one of the most common and humbling experiences that one goes through in their life at various points. It’s not that it is good or bad ; rather it’s about finding a way out when nothing seems possible – iow – a quick fix / jugaad. It’s a subtle guerilla style of living wherein one accomplishes their work in one way or another.
Starting from this premise we shot the entire film also employing various jugaads – using real settings , rather than building a set, utilising real characters (residents) from the area rather than actors. In some places we have used our friends as we didn’t have a budget as such for actors… Whatever we did is comprised of the beg, borrow or steal mentality. This ensured us staying true to the concept and permeate it throughout the process of film-making.”
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