Ko the Timeless – Adapt (Official Video)
Producer Sureet Sandhu (Digital Desi Productions) and Ko The Timelesss proudly present the video for their first single of 2013: “Adapt”. The single was featured on rotation on both Radio Asia (Saturdays with Rox) and BBC Radio 1 (Nihal). Nihal also deemed it as the mindstate that all artists should have going into 2013.
It also features American Idol contestant Gurpreet Singh Sarin (the “Turbanator”) who provided background raags throughout the track!
“Adapt” is a song about the simple fact that for something to live on, it must adapt. The same goes for the music industry. An artist can always rise, but to stay afloat they must always evolve with the market. Such is the thin line between doing what you believe in and what expectations that may come with the endless tides.
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