Who’s That – T.A.V, GD Singh ft. Harnav Bir Singh
Artists: T.A.V, GD Singh ft. Harnav Bir Singh
Album: Eternal Keys
Direction: Sharan Art
Cinematography: Jaspreet Singh
Editor: Harvinder Singh
Song – Who’s That
The song was inspired on an idea to change how Sikhs are interpreted in society and shows a different image of Sikhs.
Although the track circles around Sikhism, the message is to say that we are spiritual beings just like all other beings.
It promotes equality and spiritualism instead of promoting the religion itself.
T.A.V – Rapper / Producer / Sound Engineer from Ludhiana, Punjab. Also the Man behind Artusion Records.
GD Singh aka Da Sikh Rapper – one of the illest Punjabi & English rappers of Indian Hip Hop.
Harnav Bir Singh – famous as international fashion photographer, has worked with artists like Bohemia, Jazzy B, Diljit Dosanjh.
T.A.V produced the beat around 2 years ago and wanted other sikh rappers to step in, who else would have killed the beat other than Da Sikh Rapper himself.
Both started dropping their bars and in multiple iterations streched over a period of 1 year. Addition of Harnav Bir Singh’s part was result of a fun jamming session at T.A.V Tunes. The track was cooked to become part of T.A.V’s upcoming commercial debut ‘Eternal Keys’ releasing under Artusion Records.
Eternal Keys consists of 7 tracks with variety of genres, Hip Hop being the most dominated.
Other artists featured on Eternal Keys: Mandeep Sethi, Padam Syan, Jassimran Keer & giElee
Artusion Records – fusion of arts
Record Label founded by T.A.V to promote new talent in new genres & different art forms (unrecognized by existing labels.
Team of Artusion Records consists of artists, musicians, marketing & business professions and is determined to bring waves in the music industry globally.
Video was shot mostly in Ludhiana and surrounding areas, it was Sharan Art’s 1st music video as director who is known more for his mind blowing digital paintings.
Sharan Art: https://www.facebook.com/imsharanart
Harnav Bir Singh: https://www.facebook.com/HBSphotography